About Myrtle Beach Automotive

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We would like to welcome you into our brand new state of the art showrooms for both Mercedes-Benz and BMW.  We are located at 936 Jason Blvd. Myrtle Beach, SC 29577.  We look forward to seeing you here.


Myrtle Beach Automotive is the only authorized Mercedes-Benz or BMW dealer on the Grand Strand.  Myrtle Beach Automotive is owned and operated by the Higginbotham family.  Wallis Higginbotham runs all day to day operations.  The Higginbotham's also own Higginbotham Automobiles (Mercedes-Benz, Porsche, and SMART) in Jackson, MS and recently added Mercedes-Benz of Collierville in Collierville,TN to the family.


The stores mission is to provide each and every customer with the ultimate Mercedes-Benz or BMW experience. 

See more information about Dennis Higginbotham under meet the owner section.

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!